Monday, July 15, 2013


So it is one thing to sell your book to a publisher, it is another for the book to sell-through to readers. 

Be it the Big 5, the next size tier of publishers, start-up publishers or self-publishing, how is YOUR PUBLISHER helping to sell-through your book to readers? What have they done that you know increased your sales?

And for both traditionally published and self-published authors, what are YOU doing that you KNOW has directly increased your sell through to readers?

Remember, distribution in many ways is now more than ever a facet of a marketing plan. So distribution counts, promotional $ that resulted in sales (sadly some doesn't) counts, publicity counts (though not always easy to see direct sales but they do come), school visits, book signings, speaking at conferences where your book will be sold, social media, etc. What is CONTRIBUTING TO SELLING THROUGH YOUR BOOK TO READERS?

Here are a couple of things I did and what my publisher Kane Miller/EDC did for my book DARE TO DREAM...CHANGE THE WORLD that I know contributed to book sales. I am probably forgetting a bunch of it and don't even know all of the many things my publisher did but here is what I know/remember:
  1. Flew to EDC/Usborne Sales meeting and gave a speech to their top salespeople. 
  2. EDC/Kane Miller created stickers and postcards for the book.
  3. Signed books at ALA National and Mid-Winter
  4. Created a website with detailed info about the book and the contributing poets
  5. Created an online chat with a few poetry contributors and teachers of poetry and writers of poetry plus gave away the book.
  6. Had an extensive and truly fantastic Curriculum Guide created and gave it away for Free.
  7. Created the Annual Dare to Dream...Change the World Poetry Contest for Kids and my fabulous publisher provided the prizes of a Grand Prize of $1,500 worth of Kane Miller and Usborne books for a library of their choice + the 30 top poets will be published by Kane Miller Books in a free e-book! They also created double-sided 4-color handouts for the contest as well as stickers and postcards for the book.
  8. Kane Miller worked with the GIRL SCOUTS OF AMERICA to involve Girl Scouts in the contest
  9. EDC's Trade Department featured my book in their catalogue and tried to hand sell it to as many accounts as possible.
  10. EDC's home sales unit hand-sells the book at fairs, school book fairs, to libraries, etc
  11. While I could not go to BEA, IRA, NCTE, etc, the book was prominently featured in the EDC/Kane Miller booth.
  12. I tweeted, facebooked, pinterested, tumbled.
  13. EDC/Kane Miller facebooked and tweeted.
  14. EDC/Kane Miller entered my book for awards and reviews and these are what I have received so far:

Winner of the 2013 Notable Books for a Global Society Award!
This award is given by Children´s Literature and Reading Special Interest Group of the International Reading Association and is not only a tremendous honor, but also a significant factor in library collection decisions.  According to the chair, the committee "... really appreciated the uniqueness of this book and the contribution it makes toward global and diverse children's literature."

Dare to Dream...Change the Worlds was chosen as a 2013 California Reading Association’s Eureka! Nonfiction Children’s Honor Award Book!

The California Reading Association Eureka Award celebrates and honors nonfiction children’s books and assists teachers, librarians, and parents in identifying outstanding nonfiction books for their students and children.

Publishers Weekly
Inspired by coverage of the 2011 uprising in Egypt, literary agent Corcoran gathers 30 poems from Lee Bennett Hopkins, Alan Katz, Joyce Sidman, and others. Themes of social justice and possibility run through the poems, with roughly half paying stirring tribute to activists, artists, and iconoclasts, from Anne Frank and Jonas Salk to Steven Spielberg and the founders of YouTube. Jepson’s crisp collagelike illustrations present a gently textured backdrop. Julia Durango’s ode to author/illustrator Ashley Bryan is paired with a powerful evocation of the notion of grace by Tracie Vaughan Zimmer (“It’s bitter words swallowed/ before they push past/ the gates of angry lips”). Bruce Coville’s closing poem, “Ripples,” reads like a call to action: “No one acts in isolation/ And no act leaves the world the same./ Words and gestures ripple outward,/ What shores they reach we cannot name.” All ages. (Mar.)

Children's Literature - Beverley Faher
The thirty poems in this anthology are inspired by the lives of those who through a discovery, invention, or dedication to a craft changed the world. And so you have a poems to celebrate Jonas Salk and the development of the polio vaccine, Michelle Kwan's efforts to attain Olympic gold, Temple Grandin whose unique mind conceived of a method to herd cattle, Christa McAuliffe whose dream to teach from space was so tragically snatched from her, and Chad Hurley, Steve Chen and Jawed Karim and their vision of YouTube as a way of sharing videos online. Contributors include Alice Schertle, Marilyn Singer, Denise Lewis Patrick, Lee Bennett Hopkins, Jane Yolen and J. Patrick Lewis. Brief biographical information is provided and incorporated into the handsome illustrations thus making it nonintrusive. This is an impressive collection to share with children and encourage them to dare to dream.

CITY BOOK REVIEW, Reviewed by Murphy, Age 6
This book is full of poems about kids that changed the world by dreaming. My favorite poem is  “And Then There’s Air”, about people who dream of flying. They wish to fly with birds, bats, and butterflies. Even though I love it, I feel sad about the poem because I can’t fly with the birds. The poem was written by Marilyn Singer, and the page has birds flying above the trees on it. It is a pretty picture. My second favorite poem is “Martha Graham Charts a Path” by Carol M. Tanzman. This poem is about a girl who learned to dance, even though her father said dance wasn’t proper, her mother said she was too old, and her teacher said she was too short, too clumsy, and too slow. It made me happy that she finally learned to dance and didn’t give up. There are many other poems. There are poems about athletes, artists, a movie producer, and even a teacher named Christa who tried to go up into space but died before she got there.

“Poetry about kids who had a dream and grew up to live the dream.”

I would recommend this book to people who like poetry. I like this book because there were lots of kinds of people. I liked the illustrations because they were pretty and colorful. It would be better if there were more poems because then there’d be more pictures. I want you to live. I want you to learn. I want you to dream!

I know there is a lot more I could have done like school visits, NCTE, IRA, BEA, etc, but I chose not to do that for family reasons. We all have to know our limitations and strengths.

Sign up for A PATH TO PUBLISHING online face-to-face writing workshops. Wether you choose the NOVEL TRACK or the PICTURE BOOK TRACK, our goal is ensure you understand concept, plotting, character development, scene development, action and emotional arc development, as well has how to pitch your work to agents, editors, and readers.

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.


Related Posts Plugin for WordPress, Blogger...

join the mailing list

Enter your email address:

Delivered by FeedBurner