In yesterday's post, Houghton Mifflin Harcourt Publicist Jennifer Taber's Marketing and Promotions Advice for Launching Your Next Book, Taber emphasizes the importance of authors and illustrators to not depend on their publisher for all their publicity needs but to get out and market their books themselves. One avenue Taber mentions is school visits. Now we all know authors who make more money in school visits than on their books, but how do they do it? How do they keep those little eyeballs in their audience from glazing over?
I say, play to your strengths. For me, my strength is helping kids tap into their creativity as well as showing them that they have it in them to write better. My school visits are hands-on writing activities and working with kids to show each and every one of them that they are amazing writers. Often, the students surprise not only me by what lays dormant within them, but themselves.
Here are some examples of my favorite programs:
Poetry in the Classroom: Music-Art-Poetry
Poetry in the Classroom: Mask Poems
Poetry in the Classroom: Haiku I & Haiku II
Poetry in the Classroom: Acrostic Poems
Poetry in the Classroom: Father's Day/Mother's Day/etc Poems
I have a lot more that I have not yet blogged so stay tuned:)
How do you conduct school visits?