In the interview Davies says, "When an author is starting out, I think it's helpful to aim at a particular area of the market--so if your first novel is a paranormal romance it's a good idea to follow up with something targeting those same readers.
Why would you not? You are trying to establish your name, and your name is your brand. This enables your publisher to position you on their list, and makes it far easier for them to justify the costs of marketing and promotion.
Further down the tracks, when you're more established, I'd certainly be supportive if an author felt a strong pull to write something very different. I represent authors not books, so I'll look after my authors whatever they write (if I think I can sell it)."
If you all were with me back in November you may remember my first branding' post in response to Agent Chip MacGregor's wonderful and necessary advice, Branding for Writers. I wrote: Many writers are multi-talented and can write in a variety of genres. Yet, there is a strong school of thought that advises writers to BRAND themselves, to establish a writing persona. In short, writers provide readers with 'expected' material, and in turn, readers keep coming back for more. Conclusion: Branding leads to loyal readers which leads to stronger sales.
Last summer at the SCBWI Annual Conference held in LA, I was amazed at how many writers resented Agent Michael Bourret advice to write at least three books in one genre with a goal of becoming a brand. In an interview with CWIM Alice Pope, Bourret recapped his thoughts: "The key, I think, is to establish yourself as a writer of something. I think it’s tough to establish a brand when you’re jumping from one category to another or from one genre to another. You want to give readers what they expect while still satisfying your own muse. It’s a balancing act, but being an author and having a career as an author are two different things."
All of this advice is near and dear to my heart. I write both humorous picture books and poetry as well as heart-wrenching YA novels-in-poems. I have spent years on both and one day the light went on for me......I had to choose one path or the other to establish my career. I had to decide what I wanted the brand JILL CORCORAN to elicit in the minds of readers. For now, I have left the sad corners of my soul I frequented to write my YA novel and am concentrating on laughter.