Thursday, December 25, 2008

LA TIMES: E-BOOKS CATCH ON WITH CHILDREN

I knew adult and YA e-books were selling well but Dr. Suess? The computer reading picture books to my kids? Hmmm, cozy.

From today's LA Times:  "...the children's book market is especially ripe for the wonders of the digital world. 

Today's kids, after all, have grown up around technology and don't think twice about learning from computers and sleeping with their iPods. In some cases, watching a book on a computer might even make them enjoy reading more, publishers say.

Businesses are starting to focus on the children's market. Kidthing, a Los Angeles firm, makes the digital player that lets Skye read "Horton." Speakaboos, a New York company, offers children's classics that are read by actors as pages are displayed on the screen. Now publishers are rushing to put content online and create games, and in some cases, whole virtual worlds, about different books. 

For many, it's a way to generate revenue and shift to a format that in the long run isn't as expensive as print to produce. But it's also a recognition that children live in their own wired world, and that digital releases can goose print sales.....

...There's a huge opportunity for publishers to use the growth of mobile devices to encourage young customers," said Carolyn Pittis, senior vice president of global marketing strategy and operations at HarperCollins Publishers. Already, Random House offers books such as "Curious George" and "The Way We Work" on the iPhone.

The digital format adds something to tactile books, said Mary Ann Sabia, vice president and associate publisher of Charlesbridge Publishing Inc. It's more interactive and gives children different insights into the story and characters, she said. Charlesbridge now has digital books that sing rhymes to kids and books accompanied by digital learning games."

2 comments:

  1. It's okay to not like this, right? I mean, that doesn't make me old does it?

    Now, where did I put that Duran Duran cassette tape?

    ReplyDelete
  2. Hey, I still remember 8-tracks, almost fondly.

    Having kids I know that e-books can not replace a mother's voice, a father's lap, a toddler's desire to turn the page, or even a 2nd grader wanting to curl up next to their parent or big brother/sister at bedtime and hear Encyclopedia Brown, Stellaluna or In the Land of the Lawn Weenies.

    E-books may appeal to some but paper and ink are here to stay:)

    ReplyDelete

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